You may have an extremely attractive website with lots of multimedia, but if it is not being able to attract visitors and generate sales, it is not doing the right job for you. This means that it is time for you to hire a search engine optimization expert that will evaluate your website, understand your business goals and objectives, and develop strategies and techniques that help to improve your search engine traffic and sales.
Hiring or working with an SEO expert agency is not easy. You need to understand what’s going on and monitor progress in order to be able to reap maximum benefits on your investment. You would not want to be cheated. Here are 10 tips that you must keep in mind while working with an expert SEO agency:
- SEO Experience
An SEO agency may have been set up by amateurs who identify themselves as SEO experts since they have read a lot about the techniques and tactics online. Beware of such frauds. Your SEO agency must be able to identify strategies as per your website and not try to use a one size fits all tactics. Ask them about their experience.
- SEO Expertise
There are three different levels of SEO that need to be managed by the expert agency. These include – technical, on-page optimization and off-page optimization. Your agency must update you about activities being performed at all three levels.
Make sure you check the reviews of the agency you plan to work with. This does not include the reviews on their website. Ask for recent references, and discuss the strategy adopted, and the results achieved.
- Marketing Savvy
Check how the agency writes content. Technical issues of the website are one aspect of SEO but the content is what will drag the customers to your website and then convince them to make a purchase.
- Complete Knowledge
Your SEO agency must know that SEO is not just about ranking web pages in search engines. There is more to it – understanding the requirements of the target audience, their interests, and behavior, the social media landscape, analytics, content, meta descriptions, keyword usage etc. Make sure that your agency works with you on all these aspects so that you experience positive results in shorter time.
- Understanding the Goals
Remind your SEO agency of your business goals. These should be aimed at increasing conversions and not just improve a certain rank of the web page on search engines.
- Alignment with your Company
When working with an SEO agency, make sure that they interact with different areas of your business, including IT, analytics, customer service and sales. All members of the organization and SEO agency must be aligned to work towards one business goal.
- Excellent communication skills
Your SEO agency must be able to explain to you the need for a certain change on your website and its impact. They cannot just make the change without your permission, and they must take your opinion before making an alteration on your website.
An SEO expert agency must be motivated and passionate to achieve your business goals with you. They must keep devising strategies and utilizing them till you start receiving high conversion rates.
SEO experts must be aware of the recent updates for SEO. Simultaneously, they must also be curious to understand the impact of such updates. They must be hungry to understand how it can help your website and must adapt to it instantly.
An SEO agency plays a crucial role in today’s marketing arena and it is your responsibility to communicate with them and take your business conversions to the next level.